Brand identity for Smile Designers, a dental clinic in Athens focused on cosmetic and restorative dentistry.
At the center of the identity is a typographic logo with a framed composition and geometric letterforms that convey balance and precision, reflecting the clinic’s methodical approach and contemporary positioning.
The visual language extends into the clinic through typography applied across the treatment room windows.
Set in white neon on a white panel, the signage echoes the clinic’s all-white interior with a quiet, atmospheric presence.
